Lucien Smith releases his first ad of the Treasurers race

Lucien Smith who has out=raised his 2 opponents Lynn Fitch and Lee Yancey for the office of State Treasurer has earned the luxury of being on TV first.  (Lynn, Lee and Lucien what are the odds really?)

His ad can be seen here:

Initial thoughts: While the script is well written and says the right things (except for starting with Haley, I think that takes away a chance to introduce the candidate immediately), but the production value is mid-range at best, the audio is good but the visuals leave something to be desired, the scenes look to be poorly lighted and we are not a big fan of the graphics.

Strong effort, and good message but a bit of a fumble on the execution by whatever media team put this together.

ROM: Overall Grade C+ (B+ for Message and C- for production)

Please note we may be a little hard here on Lucien but we expect a lot.

-ROM

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Explore posts in the same categories: Campaigns, Candidate Research, Fundraising, Haley Barbour, Lee Yancey, Lucien Smith, Lynn Fitch, Mississippi 2011, Mississippi Elections 2011, Mississippi State Treasurer, Money in Politics, Republicans, State Treasurer, TV Advertising, You Tube

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