Archive for the ‘Mississippi State Treasurer’ category

Right of Mississippi 2011 Republican Primary Predictions

August 2, 2011

It’s that time again, go for it, leave your own predictions but here are the official ROM predictions

GOVERNOR: BRYANT 55%

LT. GOVERNOR: REEVES 52%

SOS: HOSEMANN 70%

TREASURER: RUNOFF SMITH & FITCH 35 and 35

AG COMMISSIONER: PHILLIPS 51%

TRANSPORTATION COMMISSIONER: HALL 60%

-ROM

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Phony “Log Cabin Republican” Endorsement letter floating around in Mississippi

July 27, 2011

***UPDATE*** This letter is absolutely fake

This was just emailed in and it looks bogus.  I doubt the Log Cabin Republicans are getting involved in the Mississippi Republican Primaries. Smells like someone is up to some dirty tricks.  The letter is not mentioned on their website: LOG CABIN REPUBLICANS

And the signature and the name of the executive director do not match.

We don’t appreciate this kind of dirty, nasty, underhanded politics so we are here to call this out, that’s why blogging can be a force for good.  If this letter is in fact fake and if anyone else received this please let us know.

-ROM

Lucien Smith releases second ad

July 25, 2011

Lucien comes out with a slightly better than last time but probably not that effective because we did not hear from the candidate second effort.

This untitled spot uses a mix of still photos and b-roll using a narrator to make the case that Lucien is the best candidate for Treasurer.

We are not sure that we don’t agree that Lucien may in fact be the best choice and he did a dang good job raising money we just fear that his production work has been so poor that it may hurt his chances to actually win this race.

Could we be seeing a tragic story of a campaign that does not end up where it should simply because of ad quality?

We will know in 8 days.

ROM OVERALL GRADE: C

-ROM

Lee Yancey counts his “Pennies”

July 14, 2011

As expected after his 2 opponents dropped their commercials in the last couple of days, Lee Yancey is out with his own ad entitled “Pennies” we would rank the spot somewhere between Lucien and Lynn for production quality and message.

From what we hear about this race on the ground it seems that Lucien still has the upper hand because he will have weight of message, Lynn has the best ads and Lee has the ground troops.  Now that the ad war has started we will officially rate this race as the “one to watch” on August 2nd because it is absolutely unclear who will prevail, we smell a runoff brewing and whatever 2 emerge will have a lot of work to do to get their voters back to the polls, and that’s where Lee may have the advantage having run a very grassroots focused campaign, if he can make the runoff.

How will it end up on August 2nd is anyone’s guess right now, there is no consensus among any of our contacts as to who may be leading or even who has the momentum, Lucien raised the most money and that is almost always a rock solid indicator but he has been out done in the ad department by both opponents although not by any huge margin that would swing the voters dramatically.

We are throwing our hands up in confusion and will be sitting back, popping some popcorn, and watching this race with extreme interest.

But for now we are going to sit back and enjoy the great efforts that all of these candidates have put forth in pursuit of this office so far the race has been classy, with the only real mistake being Lee Yancey’s horrible horrible signs.

So folks here it is, “Pennies” starring Mr. Lee Yancey

ROM Overall Grade: B

-ROM

Lynn Fitch for Treasurer campaign on the air with GREAT ads

July 12, 2011

With 2 really high quality ads. Produced by: Dresner Wickers Associates

“JT”

ROM Overall Grade: A+

“On Day One”

ROM Overall Grade: B

We really like these ads, certainly stronger in the production department than Lucien Smith.  “JT” is the strongest of the 2 ads by far with extra points for creativity and we like the gag about not using a high priced media consultant when they are using one of the highest priced firms in the business, although i would say they got their moneys worth here, the ads are sharp, crisp, well written, lighted and executed.

With the exception of Max Phillips’ spots these would be the biggest surprise hits so far in the 2011 races.

Interested to see what Lee Yancey comes up with, right now Lynn is certainly leading in the air war if she can afford to keep them on the air.

-ROM

Lucien Smith releases his first ad of the Treasurers race

July 7, 2011

Lucien Smith who has out=raised his 2 opponents Lynn Fitch and Lee Yancey for the office of State Treasurer has earned the luxury of being on TV first.  (Lynn, Lee and Lucien what are the odds really?)

His ad can be seen here:

Initial thoughts: While the script is well written and says the right things (except for starting with Haley, I think that takes away a chance to introduce the candidate immediately), but the production value is mid-range at best, the audio is good but the visuals leave something to be desired, the scenes look to be poorly lighted and we are not a big fan of the graphics.

Strong effort, and good message but a bit of a fumble on the execution by whatever media team put this together.

ROM: Overall Grade C+ (B+ for Message and C- for production)

Please note we may be a little hard here on Lucien but we expect a lot.

-ROM

Bad Tate, Bad, Bad Tate

June 25, 2011

This new ad from Billy Hewes has us totally entertained, I am not sure if you can even call it a negative ad when there is a chihuahua in it.  Anyway the production value looks really good and the message,  although Tate Reeves probably does not like it will probably be somewhat effective.

Regardless of our feelings about this race we love ads and we REALLY LOVE attack ads.

Positive ads are so boring most of the time.

Political silly season just started.

Overall ROM Ad Grade: B+